From a hanger photo to a
packshot ready to sell.
Refect analyses the photos already in your catalogue to learn your art direction, then generates a consistent e-commerce packshot. Photos are then synced to your point-of-sale software.
Style learned your style from your catalogue.
Refect doesn't generate images in a vacuum. It analyses the photos you've already selected in your catalogue to understand your art direction: framing, lighting, background, atmosphere.
Result: every new product gets photos that look like they were shot by the same photographer as the rest of your store.
Photos selected from your catalogue → art direction learned
How it works
One hanger photo. A packshot in 30 seconds.
Import your photo
A mobile, supplier or studio photo is enough. Product on hanger, flat lay or in context - Refect adapts.
Analysing catalogue...
Art direction applied
~30 seconds
Photos ready in 30s
Refect applies your art direction, removes the background, adjusts the lighting and produces several variants simultaneously.
Publish to your store
Approve the visual and export directly to Shopify, Square or your site. Multiple packshot, mannequin or lifestyle variants.
30 seconds per image. Ideal for new stock arrivals.
When you receive a new collection or delivery, every minute counts. With Refect, you go from the supplier photo to the e-commerce packshot while you're still unpacking the boxes.
Multiple images generate in parallel: packshot, mannequin render, dark background variant. Everything arrives in one session.
Typical delivery timeline
Without Refect:
Same exercise = 2 to 3 days between receipt, retouching and going live.
Always the latest image model available.
Refect continuously integrates the best versions of image generation models. You automatically benefit from quality improvements without switching tools.
Packshot, mannequin or lifestyle - your choice.
Continuous visual direction
Same style from one collection to the next, automatically.
Results
Product photos generated with Refect.
Fashion, accessories, shoes - every category gets its adapted render.
Refect is not a generic image generator.
What Refect is not:
A free-style generator with no store context
A retouching tool to manipulate manually
A generic photo SaaS disconnected from your catalogue
What Refect is:
A visual workflow that learns your art direction from your catalog
A hanger → packshot workflow in 30 seconds, ready to publish
Visuals exportable directly to Shopify, Square or your site
Google Merchant Center image requirements, one by one
A rejected feed is almost always an image problem. Here is what Google Merchant Center demands of every product visual, straight from its own documentation.
- 500 × 500 pixels minimum, and Google recommends 1500 × 1500 or above. Below that, the item is disapproved.
- JPEG, WebP, PNG, GIF, BMP or TIFF, up to 64 megapixels and 16MB per file.
- No watermark, logo or brand name overlaid, unless they are part of the product itself.
- No price and no call to action such as “buy” on the image.
- No border, and no generic image: it has to be the actual product photo.
Bringing a whole catalogue up to that standard, in one pass instead of one visual at a time, is what Refect does.
Check a product title · Selling on Google Shopping without an EAN
Source: Google Merchant Center, image_link attribute specification.
Frequently asked questions
Generating product photos for e-commerce
Can you generate product photos for Shopify or Square?
Yes. Refect prepares visuals adapted to your product listings: clear main image, consistent variants, mannequin render or clean background. The export connects directly to your platform.
How does Refect learn my art direction?
You select the photos from your catalogue that best represent your style. Refect analyses these examples - framing, lighting, background, render - and applies this direction to every new product.
Is generation really in 30 seconds?
Yes. Once your photo is imported and the art direction configured, Refect generates a complete packshot in 30 seconds. Multiple products can be processed in parallel.
Which products work best?
Fashion, accessories, shoes, home decor and fine food give excellent results. The source photo should clearly show the product - on a hanger, flat lay or in context, standard quality is enough.