Free tool
Google Shopping title checker
Google Shopping title rules are stricter than they look: a hard character limit, no capitals for emphasis, no promotional wording. Paste yours and see exactly what would be flagged before your feed is reviewed.
Paste your title
The one shown in your store and in your Google Shopping feed.
We apply five rules
Length for Google Merchant and Shopify, excess capitals, promotional wording and description length.
You see what blocks it
Every rule is shown with its result, so you fix it before the import rather than after the rejection.
Save time
One compliant title is good. A whole compliant catalog is Refect
Refect writes the titles, descriptions and attributes of your products from your invoices and photos, following marketplace rules.
How long can a Google Shopping title be?
Google accepts 1 to 150 characters, but says users “will usually notice only the first 70 or fewer characters of your title, depending on screen size”. So the limit is 150, and the real estate that matters is the first 70.
- Front-load what identifies the product: brand, product type, then the attribute that decides the sale (size, colour, capacity).
- No capitals for emphasis: Google states capitalised text “is common in spam and untrustworthy ads”.
- No price, sale dates, shipping or company name in the title: Google rejects promotional wording.
Source: Google Merchant Center, title [title] specification.
Frequently asked questions
Why 150 characters for Google Merchant?
That is the limit of the title field in the product feed. Beyond it Google truncates, and a title cut mid-word hurts your click-through rate.
Why avoid capitals?
Google Merchant Center rejects titles written mostly in capitals, treating them as promotional text. It is a common disapproval reason.
Why remove 'sale' or 'free shipping'?
The title must describe the product, not the offer. Promotional wording in the title gets the listing rejected.
How long should a description be?
At least 120 characters. Below that there is rarely enough information for Google or a buyer to understand the product.