Free tool
Check a product listing title
Paste a product title and description: we check the rules Google Merchant Center and Shopify apply before rejecting a listing.
Paste your title
The one shown in your store and in your Google Shopping feed.
We apply five rules
Length for Google Merchant and Shopify, excess capitals, promotional wording and description length.
You see what blocks it
Every rule is shown with its result, so you fix it before the import rather than after the rejection.
Save time
One compliant title is good. A whole compliant catalog is Refect
Refect writes the titles, descriptions and attributes of your products from your invoices and photos, following marketplace rules.
Frequently asked questions
Why 150 characters for Google Merchant?
That is the limit of the title field in the product feed. Beyond it Google truncates, and a title cut mid-word hurts your click-through rate.
Why avoid capitals?
Google Merchant Center rejects titles written mostly in capitals, treating them as promotional text. It is a common disapproval reason.
Why remove 'sale' or 'free shipping'?
The title must describe the product, not the offer. Promotional wording in the title gets the listing rejected.
How long should a description be?
At least 120 characters. Below that there is rarely enough information for Google or a buyer to understand the product.